Franchising - marketing Essay Example | Topics and Well Written Essays - 2000 words

Franchising - marketing - Essay Example property rights or inventions or special characteristics of a business owned by the other party (Franchisor) based on payment as determined by the Franchisor for supplying or marketing certain products and/or services. The Franchisor and the Franchisee can be entities or individuals†. The objective of this research is to analyze business scenario in Indonesia and how may it help a franchising business. This paper will examine food & beverages and saloon franchising business in Indonesia and will try to clarify the process and the market scenario in Indonesia. It will try to answer the question that which one of the franchise (food & beverages or saloon) would be more workable in Indonesian market. In particular, this paper will study McDonald’s food & beverages and Tony & Guy’s saloon franchising business model and their suitability to Indonesian market. McDonalds is the worlds largest chain of fast-food restaurants. Hamburgers, chicken, French fries, milkshakes and soft drinks are main items that a McDonald’s offers. More recently, it has also added salads, fruit, snack wraps, and carrot sticks to its menu. McDonalds Corporation has developed a unique franchise business model. In addition to ordinary franchise fees, supplies, and percentage of sales, McDonalds also collects rent, partially linked to sales. As a condition of the franchise agreement, the Corporation owns the properties on which most McDonalds franchises are located (www.mcdonalds.com). TONI&GUY is considered as the most powerful hairdressing brand in the world. The company is constantly evolving artistically and commercially. It offers the best education on the planet and boasts fabulous product ranges and a dynamic and modern image.  Moreover, TONI&GUY is  the only hairdressing company to be awarded Superbrand status and they truly represent the catwalk-to-client philosophy (www.toniguy.com). TONI&GUY offer a lifestyle choice, not just a hairdressing appointment. Within the salons,