Social Media And Its Impact On Society Essay - 2300 Words

Social media has changed a lot in the past ten years. Along with social media, the amount of data that is generated from social media has increased massively. â€Å"At present, there are over 288 million active monthly users of Twitter who post more than 500 million tweets per day, as well as 1.35 billion monthly active users on Facebook and 187 million active monthly users on LinkedIn†. (Nguyen and Jung, 2016:137). The usage of social media currently shows that so much data is generated every day. Finding ways to utilise this data is a key issue that business have. Many big business have Facebook pages and Twitter accounts so it is crucial for business to gain a competitive edge by taking advantage of online data. Social media data can come in other forms as well. The most mainstream categories of social media include wikis, blogs, microblogs, informal organizations, video and photograph sharing and online groups (Chen et al., 2015). Facebook and Twitter are the two mos t popular forms but there are other forms of social media that can produce information. Making key utilisation of social media is at the top of many firms’ plans (Lam et al., 2016). To unlock the beneficial insights of social media many tool and techniques can be used. This literature review will look at sentiment analysis and web mining techniques. The focus will also look at how useful analysing data online can be to businesses. When it comes to investigating social media data, Twitter seems to beShow MoreRelatedImpact Of Social Media On Society Essay917 Words   |  4 PagesHave you thought about the impact that social media has on society? Today I would like to address the impact of social media on society for those of you that are social media users and this includes the advantages or disadvantages that as associated with it. In this speech, I want to relate to you how social media is being used by social media users. Social media has forever changed the way society works, whether it’s the sharing of an idea, the communication of news, or the availability of productsRead MoreSocial Media And Its Impact On Society Essay1742 Words   |  7 PagesSocial media has gained immense popularity, following increased access to the internet and technology devices including smart phones. Social media is used to denote platforms in which people build and share social connections; thus enhancing information sharing and interaction. Major examples include Twitter, Facebook, YouTube, LinkedIn, Google+, Pinterest and Instagram. Through social media, people can connect, interact and exchange information such as pictures, videos and other digital media byRead MoreSocial Media And Its Impact On Society1420 Words   |  6 PagesSocial media as we know has changed. Now instead of messaging we are able to video chat, and instead of not knowing where someone is now we are able to see there locations and where they live. This is all because of social media. Social media has taken the world by storm including social media sites like Facebook, Twitter, and Instagram all sites where we communicate through text, videos, pictures, and much more. Rhetoric is used in social media and sometimes it can be overlooked. Sometimes we mightRead MoreSocial Media And Its Impact On Society1563 Words   |  7 PagesSocial media has consumed our society. 47% of American adults used social networking sites in 2011 like Facebook, Myspace, and Twitter; up from 26% in 2008(quoted from procon.org) the aspects of social media both have a positive and negative impact on life. Social networking sites promote interaction with distant fami ly and friends. Social networking sites can demonstrate opportunities to strengthen existing relationships and to develop new friendships as well. The downfall of social media sitesRead MoreSocial Media And Its Impact On Society970 Words   |  4 Pagespiece titled Friends Indeed for the Washington Post. Garreau brings up possible dangers, minor inconveniences, and what truly defines a friend in the new media world we live in. I felt Garreau came across as jaded by most of the interviews he conducted. He did not seem to speak with a wide array of people that gave positive impacts social media can have, but rather focused on the negatives of the subject. Garreau did bring up valid points, however, from personal safety to the aspect of differentRead MoreSocial Media And Its Impact On Society Essay1560 Words   |  7 Pageswaiting for their next high, society has become more and more dependent on social media. One must realize, while the use of social media in today’s society is a necessity due to the fast-paced environment that has been created, it can never fully replace the value received from personal interaction with others. The short film titled, The Library Book, perfectly illustrates this as the characters within the film learn to assimilate in a society dominated by social media. The actions of each characterRead MoreThe Impact Of Social Media On Society987 Words   |  4 Pages The Negative Impact of Social Media on Society Marylin Vos Savant once said, â€Å"Email, instant messaging, and cell phones give us fabulous ability, but because we live and work in our own little worlds, that communication is totally disorganized†. The society we live in today requires modern technology. Texting, tweeting, and other forms of abbreviated communications are now changing how we speak. Of course technology and social media to be precise, is not necessarily evil; they have boosted the world’sRead MoreThe Impact Of Social Media On Society1652 Words   |  7 PagesIn 1968, popular artist Andy Warhol had brought to attention his opinion on the over-populated celebrity society of the time with his quote â€Å"In the future, everyone will be famous for fifteen minutes†. Times change, and the future approached, but Andy may have underestimated just how true that is. Nowadays, the quote has been translated to fit the modern times, â€Å"everyone will be famous for 15mb†. The quote being changed to that says a lot about the times that we are going through right now, whichRead MoreSocial Media And Its Impact On Society1224 Words   |  5 Pages Social media is a variety of platforms provided to the public as a medium for expression and communication. Seemingly, social media could be viewed as a positive contribution to society, but one must consider the underlying effects of society. Many of us don’t take into account the role that social media plays in the way we perceive things, think, and live our lives. Social media plays a critical part in societal norms. â€Å"Social norms are rules of conduct that governs interactions among individualsRead MoreSocial Media And Its Impact On Society Essay1622 Words   |  7 Pages What it Means to be Black In 2016, society is at a place where people are able to discover tons of information at the touch of a finger; this indeed can impact on how we view common things in society, such as identity. This statement holds true for â€Å"blacks† or African Americans as well. The stigma that comes with being black has been around for centuries; however, many blacks are using social media to combat negativity. In an era predicated on the use of the internet, black people have proven to

Eating Disorders And Substance Abuse Essay - 1636 Words

Eating Disorders And Substance Abuse Common Eating Disorders: The two most common eating disorders are bulimia nervosa and anorexia nervosa. Both disorders, primarily affect young women, therefore the majority of the research on eating disorders has been done with women subjects. The onset of bulimia is between adolescence and early adulthood while the onset of anorexia is between early and late adolescence. Not only is the onset different but the disorders are unique. Bulimia nervosa is characterized by loss of control over eating which leads to food binges. These episodes are interspersed with episodes of purging, such as vomiting or laxative abuse, to keep weight down. The goal of anorexia is also to keep weight down , but to a†¦show more content†¦Comparably high rates were found in binge eating/purging anorexics (Lilenfeld 1996). The figures are defined as high because in the general population the rate of alcohol abuse or dependence in women is twelve percent and ten percent for other drug abuse or dependence. The only area where drug or alcohol abuse does not appear to be related to eating is with anorexia nervosa. In this area alcohol abuse appears to be less than the general population. In another compilation of studies by Schuckit, Tipp, Anthenelli, and Buchotz differing statistics were found as to whether there was increased alcohol abuse among women with bulimia. One group of studies regarding bulimia stated that between one fourth and one half of individuals with bulimia drank one or several times per week or had evidence of a problem with street drugs. Another stated that between fourteen and over fifty percent of individuals met the criteria for alcohol dependence. Yet another study found only a twelve percent rate of severe alcohol problems among a group of women with bulimia. This evidence states that there is no proof for substance abuse increase in bulimia because the rate in the generalShow MoreRelatedEffectiveness Of Cognitive- Behavioral Therapy On Treating Nssi, Eating Disorders And Substance Abuse Disorder1264 Words   |  6 PagesEffectiveness of Cognitive- Behavioral Therapy in Treating NSSI, Eating Disorders and Substance Abuse Disorder Overview of intervention/Introduction Emma is a 15-year-old teenager diagnosed with bulimia nervosa. Partaking in episodes of binge eating, fasting and self- induced vomiting; Emma has a distorted perception regarding her weight and body image. Similarly, Ethan is a 16-year-old teenager diagnosed with Non- suicidal- self-injury (NSSI), who through repetitive cuts and burns to the bodyRead MoreEating Disorders And Body Image1613 Words   |  7 Pages Eating disorders and body image Cenia Xu Father Michael Mcgivney Catholic Academy Effects of Eating disorders have on teenagers Every day, teenagers are surrounded by different messages from different sources that impact the way they feel about the way they look. For some, poor body image is a sign of a serious problem: an eating disorder. Eating disorders are not just about food.The eating disorders containRead MoreEating Disorders And Anorexia Nervosa951 Words   |  4 PagesEating disorders are a sickness that can come from psychological issues and it can disrupt the everyday diet. â€Å"A person with an eating disorder may have started out just eating smaller or larger amounts of food, but at some point, the urge to eat less or more spiraled out of control.† The common eating disorders are anorexia nervosa and bulimia nervosa. Anorexia nervosa is when someone see’s themselves as an overweight person, so they watch what they eat since, they have a fear of becoming overweightRead MoreEating Disorders And Anorexia Nervosa974 Words   |  4 PagesEating disorders, are a sickness that can com e from psychological issues and it can disrupt the everyday diet. â€Å"A person with an eating disorder may have started out just eating smaller or larger amounts of food, but at some point, the urge to eat less or more spiraled out of control† (â€Å"Eating Disorder,† n.d.). The common eating disorders are anorexia nervosa and bulimia nervosa. Anorexia nervosa is when someone see’s themselves as an overweight person, so they watch what they eat since, they haveRead MoreMy Current Client Is A Miss Demetria Devonne ( Demi ) Lovato1517 Words   |  7 Pagesafter an impromptu intervention held by her mom and step father after an altercation with one of her backup dancers on tour (Russo 2012). After talking and assessing Demi it was evident she had self-medication and substance abuse problems, a severe eating disorder, bipolar type II disorder, and the scars of her wrists showed signs of self-mutilation. Demi was born in Dallas, Texas and comes from a seemingly large family and a decent support system. Her mother and biological father are divorced, whichRead MoreA Broad Spectrum Of Eating Disorders1066 Words   |  5 Pagesbroad spectrum of eating disorders. Bulimia nervosa (BN), anorexia nervosa (AN) (two basic types, restrictive (ANR) and binge-purge (ANBP)), and binge eating disorder (BED). People with eating disorders often have a morphed perception of their body. Often they feel the need to be perfect, and when they do not look perfect to themselves they feel great shame. Which in effect causes suicide ideation, because they feel they do not deserve to live. It appears that eating disorders may carry the highestRead MoreThe Field Of Mental Health1275 Words   |  6 Pagesawareness of institutionalized behavior helped mold modern psychiatric practices by giving clients the opportunity to function in society. Since, the 1950’s development of psychotropic medications helpe d reduce many symptoms of mental disorders. Modern treatment for mental disorders is more drugged and counseling therapy based. A team of healthcare professionals work together to ensure the client’s mental, medical, and social needs are met. Clients and their family members are encouraged to participate inRead MoreThe Locus Of Control And Attribution Theories1245 Words   |  5 Pagessense of control. 2. Explain the athletic trainer’s role in dealing with psychosocial disorders? †¢ As athletic trainers our primary role in dealing with psychosocial disorders is to recognize and identify warning signs associated with such behaviors (i.e as mental health disorders, disordered eating, substance abuse, etc.). Providing the appropriate treatment/management when dealing with psychosocial disorders is beyond our scope of practice as ATCs. Therefore, the ATC takes on the role of referrerRead MoreThe Three Main Types Of Eating Disorders1305 Words   |  6 PagesEating Disorders The three main types of eating disorders: anorexia nervosa, bulimia nervosa, and binge eating, are complex pschyatriac disorders. The classification and diagnosis of each disorder is challenging because diagnostic symptoms and behaviours overlap. These disorders consist of various biological, psychological and sociological factors. They frequently coexist with other illnesses such as depression, substance abuse, or anxiety disorders. (ANAD) Eating disorders are commonly associatedRead MoreRelationship Between Mental Health And Addiction1470 Words   |  6 PagesIf you or someone you love is seeking treatment for a substance abuse related disorder in addition to a psychiatric disorder, you will come across two terms in your research: co-occurring disorders and dual diagnosis. Right off you may be more concerned about simply getting help for your addiction. Maybe it has caused you to lose your job and your family is in tatters. It s important to note that when substance abuse and me ntal illness co-occur specialized treatment is needed. First, however, you

Octavian and Marc Antony- The Duel of Words and Deeds

Octavian and Marc Antony- The Duel of Words and Deeds Following the Julius Caesars death at the hands of the Senate, Octavian and Marc Antony propelled themselves to the pinnacle of Roman power. First joining together during the Second Triumvirate, these men represented the true power players of Roman politics. As their alliance fractured, both Romans resorted to propaganda to gain an edge over the other. Through insulting the other and polishing their own image, both Antony and Octavian looked to capture absolute Roman dominance. Even before their eventual war in 32 B.C.E., the men engaged in a duel of words in deeds. This paper will first overview the formation and disintegration of Second Triumvirate between Marc Antony, Marcus Lepidus, and Octavian. Its main portion will divulge the devious propaganda, leading up to the war in 32 B.C.E., used by Marc Antony and Octavian to destroy the other politically. Plutarchs Antony and Suetonius The Lives of the Caesars- The Deified Augustus (De Vita Caesarum - Divus Augustus) will serve as our main guide to this war of image. After the assassination of Julius Caesar, Marc Antony, Marcus Lepidus, and Octavian met in October 43 BC to join together, rule the entire government of Rome, and the control the Roman provinces. In power, they were equal to the consuls and had the right to select magistrates. The triumvirs mission, during their first five year term, can be broken down into three objectives: to pursue and punish theShow MoreRelatedOctavian and Marc Antony- The Duel of Words and Deeds1805 Words   |  7 PagesDionysiac cult, which could be found in the East as well as in Italy. By linking oneself with Dionysus, Antony portrayed himself as a divine triumvir, looking to conquer the Orient. This political move was based on popular belief that Dionysus was the god of world conquest, and the blessings of Dionysus included civilization itself. To the people of the East, this connection provided justification why Antony should be revered and followed. Connecting himself with Dionysus also indicated royal power. Since Octavian and Marc Antony- The Duel of Words and Deeds In Greece and Egypt, his identification with Dionysus capitalized on the popular Dionysiac cult, which could be found in the East as well as in Italy. By linking oneself with Dionysus, Antony portrayed himself as a divine triumvir, looking to conquer the Orient. This political move was based on popular belief that Dionysus was the god of world conquest, and the blessings of Dionysus included civilization itself. To the people of the East, this connection provided justification why Antony should be revered and followed. Connecting himself with Dionysus also indicated royal power. Since Alexander himself was bound up with Dionysus, and his predecessors, the Hellenistic kings would displayed themselves as the wine god (by taking his dress and acting in his likeness), Antony proclaimed he was the successor of the Hellenistic kings, and therefore the Ptolemaic Kingdom of Egypt. To the East, this deification through Dionysus justified Antonys connection to Cleopatra and his right to rule. In combination with enhancement of this image through deification and mythological ties, Antony launched a fierce verbal campaign against Octavian to illegitimate his rule. Suetonius The Lives of the Caesars- The Deified Augustus, pays testament to Antonys craftiness and versatility. One of the earliest tactics used by Antony was scorning the maternal and paternal family of Octavian. In Roman culture, family name was essential for public respect and public office. Especially for theShow MoreRelatedOctavian and Marc Antony- The Duel of Words and Deeds1091 Words   |  4 PagesOctavian and Marc Antony- The Duel of Words and Deeds Following the Julius Caesars death at the hands of the Senate, Octavian and Marc Antony propelled themselves to the pinnacle of Roman power. First joining together during the Second Triumvirate, these men represented the true power players of Roman politics. As their alliance fractured, both Romans resorted to propaganda to gain an edge over the other. Through insulting the other and polishing their own image, both Antony and Octavian looked

The Stroop Effect Essay - 1069 Words

The Stroop effect is demonstrated by the reaction time to determine a color when the color is printed in a different color’s name. Participants respond slower or make more errors when the meaning of the word is incongruent with the color of the word. Despite knowing the meaning of the word, participants showed incapability of ignoring the stimulus attribute. This reflects a clear instance of semantic interference and an unfathomed failure of selective attention (Stroop, 1935). In the study of the female chimpanzee Lana, the authors tested the Stroop-like effect with an animal to gather evidence from a nonverbal organism to provide additional information about the role of compatibility between response latency and performance accuracy.†¦show more content†¦Consistent with over selective attention, psychopath offenders displayed reduced Stroop interference on the separated color-word Stroop and picture-word Stroop tasks relative to offenders who were not psychopaths. However, psychopath offenders displayed normal Stroop interference on the standard color-word Stroop. This information suggest a circumscribed attention deficit in psychopaths that hinders the use of unattended information that is (a) not integrated with deliberately attended information and (b) not compatible with current goal-directed behavior (Hiatt, Schmitt, Newman, 2004). In another study, five experiments were conducted to determine if coloring a single Stroop element reduced automaticity or slowed the processing of a color. The results demonstrated that indeed it slowed processing of congruent and neutral stimuli more than it slows processing of incongruent stimuli (Monahan, 2001). In experiment 1, participants were instructed to press a key to determine if the stimulus was red, blue, yellow, or green. On the second half of the experiment, the stimulus appeared in grey with only one colored letter which was positioned randomly. Error rates for the experiment were below 2.5% for each condition, which is quite low. Experiment 2 was the same as experiment 1 except that there were 114 data collections instead of 288 and there were 36 practice trials instead of 72. According to experiment 1 and 2 it is suggested that the effect ofShow MoreRelatedThe Stroop Effect2978 Words   |  12 PagesAbstract The aim of this experiment is to study autonomic processes by replicating the previously carried out Stroop effect by using numbers. A number of 180 random participants aged in between 18-89 were recruited to participate in this experiment. Participants were presented with a stroop experiment task sheet which consists of three parts which was the control, congruent and incongruent conditions. Time was taken and recorded for each participant to say out the number of stars in the control conditionRead MoreStroop Effect Essay1147 Words   |  5 PagesThe Stroop effect was tested on four different tasks. Nineteen Queens College students were recruited by flyer, and each were assigned to a word reading task, color reading task, color inhibition task, and word inhibition task. They were timed using a stopwatch function on a cell phone, to name the color, or word to the quickest of their ability. In the order from longest reaction time to shortest: inhibition color naming task, color namin g task, inhibition word reading, and word reading. This studyRead MoreStroop Effect On The Brain1854 Words   |  8 PagesThe aim of this experiment was to basically analyze how fast the brain can perceive color and describe words simultaneously with the Stroop Effect theory. The Stroop Test is also done to determine new findings on the human’s brain automaticity and how it processes certain functions. In reference, to the independent and dependent variables involved, the independent variable in this experiment would be the color word followed by the conflicting color and the dependent would be the time that it tookRead MoreA Replication of the Stroop Effect1944 Words   |  8 PagesA Replication of the Stroop Effect Kimber-Ann Cook Broughton High School 3/26/08 Ms. Greene IB Psychology SL 1, 738 Abstract The Stroop (1935) effect is the inability to ignore a color word when the task is to report the ink color of that word (i.e., to say green to the word RED in green ink). The present study investigated whether object-based processing contributes to the Stroop effect. According to this view, observers are unable to ignore irrelevant features of an attended object (KahnemanRead MoreMy Experience With The Stroop Effect862 Words   |  4 Pages Based on my experience with the Stroop effect I have concluded the test with the conflicting words and colors showed increased complexity. I realized during the test that the incompatible inputs created conflict in my mind. In order for me to formulate a response I had to disqualify an input and validate the solution prior to the final answer. According to George Washington University’s cognitive psychology department this phenomena is due to the top down processing theory. This theoryRead MoreStroop Effect Essay1125 Words   |  5 PagesExamination of the Stroop Effect among College Students Esmeralda Fierro Dixie State University  Abstract 250 word summary of the paper One paragraph only Do not indent the paragraph An Examination of the Stroop Effect among College Students The Stroop experiment by J. Ridley Stroop in 1935 was performed in order to analyze the reaction time of participant’s stimuli and desired results while also obtaining a collective result of color interference and word reading(Stroop, 1935; Lee Chan,Read MoreThe Stroop Effect On Children1134 Words   |  5 Pages Abstract Despite there being so many stroop effects studies done, people might ask themselves where it came from, how is the procedure done, and what can it conclude. This literature review informs about John Ridley, the creator of the stroop effect. How he tested the performance of participants and after many years in psychology, devote his life to religion. Since then many psychologists have tried to answer the effects the stroop effect might have on anxious adults as well as childrenRead MoreExperimental Psychology Stroop Effect2268 Words   |  10 PagesRunning head: EXPLORING THE STROOP EFFECT Racing Hoses and the Stroop Effect Milana Istakhorova Brooklyn College – CUNY Fall 2011. Abstract The research assessed in this article discusses the Stroop effect. The Stroop effect occurs when our selective attention fails and we are unable to attend to some information and ignore the rest. This study tests the Stroop effect by presenting the participant with a congruent or incongruent word and the participant is asked to type the color of the word orRead MoreThe Stroop Effect Experiment Essay773 Words   |  4 PagesThe Stroop experiment can be traced back as far as the nineteen century around the time of some particular works of Cattell and Wundt. The experiment was first written about in 1929 in German. The experiment was name after John Ridley Stroop after he had written the article â€Å"Studies of interference in serial verbal reactions,† which was published in 1935.there have been over 700 replications of this experiment The experiment is a demonstration of reaction time of a task . The Stroop experimentRead MoreThe Effect of Visual Field Position and Type of Stimuli on the Stroop Effect1184 Words   |  5 PagesAbstract An experiment was conducted to test the effect of lateralization and congruency on reaction time to name colors. This was done using a computer program provided by The University of Mississippi. This effect is called the stroop effect. Results showed that it was neither lateralization nor congruency had a significant effect on reaction time, but the interaction of these two variables that created a significant change in the time needed to recognize colors. It is believed that this is

The Effects Of Minimum Wage From A Microeconomic Perspective

The Effects of Minimum Wage from a Microeconomic Perspective Nathaniel Fishburne Embry-Riddle Aeronautical University Introduction The first minimum wage law was implemented in New Zealand and Australia in the late 1900s. In 1940s, George J. Stigler founded the first standard model of minimum wage. The model predicts that the if â€Å"minimum wage system is set above equilibrium wage level, it would create unemployment because some previously employed workers will lose their jobs while others find it is not worthwhile to work at the minimum wage that is above competitive wage† (Stigler, 1946, p. 361). Ehrenberg and Smith define the minimum wage as a policy that compels the employers to increase wages paid to all low-wage employees (2006). According to Lee, â€Å"minimum wage is the minimum level of payment recognized by law for work performed† (Lee, 2002, p.1). However, the fact remains that a minimum wage has social and economic effects, the dynamics that will be discussed in this paper. According to current statistics, 192 United Nations countries have adapted minimum wage as their primary wage policy. The objective of minimum wage is to allocate income without rescinding the jobs of low paid employees. Nevertheless, there is no agreement about the effect of minimum wage on employment. A large number of studies on the impact of minimum wage on unemployment suggest different findings and result on no minimum wage affect the level of employment in both developedShow MoreRelatedThe Effects Of Minimum Wage From A Microeconomic Perspective1670 Words   |  7 Pages The Effects Of Minimum Wage From A Microeconomic Perspective Nathaniel Fishburne Embry-Riddle Aeronautical University Introduction The first minimum wage law was implemented in New Zealand and Australia in the late 1900s. In 1940s, George J. Stigler founded the first standard model of minimum wage. The model predicts that the minimum wage system. It set above equilibrium wage level, would create unemployment because some previously employed labors lose their jobs while some find itRead MoreDifference Between Micro And Macro Economics895 Words   |  4 Pagesof a microeconomic phenomenon and an example of a macroeconomic one. If you look at the definition of the word micro, some words that come to mind are small and extremely tiny. Therefore, we can look at microeconomics as dealing with small quantities of the whole or specifics. At this end, microeconomics deals with things at an individual level and studies issues such as consumer behavior, individual labor market and supply and demand. According to Taylor et al. (2014, pp. 14), microeconomics studiesRead MoreThe Concepts Of Microeconomics While At San Pasqual High School Created A Music Video1527 Words   |  7 PagesStudents at San Pasqual High School created a music video outlining the major concepts of microeconomics while at the same time relating each lesson to the real world, albeit in a humorous manner. The application of these ideas in the video ranged from determining the price of gas to finding a dance partner. The concepts addressed by the students including market structures, government intervention, elasticity, and scarcity, that all hol d value in everyday life and an understanding of their importanceRead MoreMinimum Wage And The Wage1639 Words   |  7 PagesMinimum wage is one of the many microeconomic policies that serve to correct imbalance in the economy. It is defined as the lowest amount of remuneration required of an employer to pay his employees during a given period of work. There exist different laws in different states that can fix the minimum wage policy. A current economic issue is minimum wage, or specifically, its pertinence to social inequality. Many sectors of society would be affected by changes in this policy. Minimum wage relies onRead More Managing Global Expansion1920 Words   |  8 Pageseconomic and legal factors that can affect a company as it transitions from a private to a publically owned company. This paper, consisting of four sections; describes, discusses, and analyzes the major concerns that the owners of XYZ Construction, Incorporated have on expansion and economics. Section on e covers the macroeconomic factors that influence the operations of the company. Section two focuses on the microeconomic factors that XYZ Construction, Inc. should consider in the domestic andRead MorePros And Cons Of Minimum Wage991 Words   |  4 PagesA minimum wage is the lowest remuneration that employers must legally pay their workers for their services. It is an example of a price floor below which workers may not wish to sell their labour legally. The purpose of minimum wages is to protect workers against low pay. They help ensure an equitable share of profits and a minimum living wage to all who are employed. Minimum wage can also be one element of a policy to overcome poverty and reduce inequality, including those between men and womenRead MoreA Brief Note On Unemployment And Minimum Wage Essay1818 Words   |  8 PagesUnemployment and Minimum Wage Both the microeconomics and the macroeconomics theories dictate that an increase in the minimum wage will directly impact the rate of unemployment by shooting upwards. As of the moment, there is a heated debate on whether the Congress should pass a bill that seeks to increase United States minimum wage. The consequent change will eventually have both positive as well as negative impacts on various economical aspects particularly unemployment. As for this paper, theRead MoreAdvanced Placement Microeconomics23462 Words   |  94 PagesAdvanced Placement Microeconomics Instructor, Mrs. Peggy Pride Study Notes to accompany Economics Principles, Problems and Policies, 15th Ed. Campbell McConnell Stanley Brue AP MICROECONOMICS SEMESTER PLAN Instructor, Mrs. Peggy Pride TEXT: Economics, Principles, Problems and Policies, 15th Edition, McConnell and Brue Video: Econ U$A series with discussion Class Activities: APIP workbook activities, reinforcement and writing activities and other teacher-developed materials This semester-longRead MoreEconomic Overview of the United States Minimum Wage2251 Words   |  10 Pageseconomic overview of the United States minimum wage. It’s presented in three perspectives on how consumers, corporations and the community are affected by new minimum wage laws. The purpose of this report is to provide imperative information that examines how an increase in minimum wage attributes to multiple effects. This report will also explain the advantages and disadvantages that many people face when the government intervenes to pass a new minimum wage law in the United States. This reportRead MoreMicroeconomics/Macroeconomics Chapter 1 Questions and Answers5717 Words   |  23 Pagesrenewable or exhaustible. 4. Entrepreneurial ability: The imagination required to develop a new product or process, the skill needed to organize production, and the willingness to take the risk of profit or loss. Payments for resources: Labor–wage; capital–interest; natural resources–rent; entrepreneurial ability–profit. Use PowerPoint slides 10-12 for the following section Goods and Services: Resources are combined to produce goods and services. †¢ A good is something we can see, feel

The Eisenhower Doctrine Of The Middle East - 1587 Words

The Eisenhower Doctrine in the Middle East Mahmoud Mseddi History Society L2G1 Mediterranean School of Business November 29, 2015 The Eisenhower Doctrine in the Middle East Dwight David Ike Eisenhower was the 34th president of the United States of America and was in office from 1953 until 1961. His presidency can be considered as a bumpy but remarkable road from the foreign affairs side. Taking over the office during the cold war, he fiercely protected his country and his allies against the communist threat but with no clear military offensives. However, he was conscious of the nuclear power that the USA were exhibiting to the rest of the world, and he successfully used that to settle disputes like the Korean War or to dissuade China from invading Taiwan. The US have been using the containment policy to stop the advancement of the USSR for a long time. By financially supporting poor countries, the United States reinforced its position in strategic areas. However, following a diplomatic incident in Egypt, specifically the Suez Canal Crisis, involving Great Britain, France, and Israel, hostility against the West among Arab communities grew significantly. That anti-west opinion could not be relieved by any financial backing. Following this spreading hostility, President Eisenhower had to adopt a new foreign strategy by promising to help countries in distress to regain control of the region. The Middle East has been transformed into a cold war battlefield with theShow MoreRelatedThe Eisenhower Doctrine1216 Words   |  5 Pages| The Eisenhower Doctrine | | | The Eisenhower Doctrine In the late 1940’s and early 1950’s, while the world was repairing itself from the 6-7 years of war (4 years for the US), unseen forces were posed to launch and spring into action once the war was over, an ideology; one that had taken a country over by storm and revolution. These unseen forces were setup in the cold, grim climate of Mockba (Moscow). Josef Stalin, â€Å"the Grim Reaper of Communism†, had plansRead MoreSoviet Penetration and Growth in Syria During the Late 1950s1406 Words   |  6 PagesBritain and Frances colonial decline in Egypt and throughout the Middle East in general, heralded an end of traditional Western domination in the area. From this pivotal event arose a zeitgeist in which Arab nationalism was widely championed most dominantly, perhaps, in Egypt and Syria and in parts of the Middle East in which it was not overtly heralded, it was acknowledged and respected as a means of enabling independent Middle Eastern regimes. The Soviet Unio ns ability then to support both EgyptRead MorePol 300 Assignment 2: Current Events and U.S. Diplomacy705 Words   |  3 Pagesthree-to-four (3-4) new pages that address the following: Define presidential doctrine and summarize the regional or global events during the Cold War leading up to the formation of the presidential doctrine you wrote about in Assignment 1. Select one country you wrote about in Assignment 1 and describe the Cold War relationship that existed between the country you selected and the U.S. before the presidential doctrine was announced. Describe the relationship that currently exists between the URead MoreEisenhower vs. Truman1687 Words   |  7 PagesEisenhower vs Truman IN THE COLD WAR Life, Policies and Accomplishments Life, Policies and Accomplishments American History LIFE Harry S. Truman was born on May 8, 1884 in Lamar, Missouri. His parents were John Anderson Truman and Martha Ellen Young Truman. He also grew up in a poor family. He only had one brother and one sister. Since he was young, he liked history, government and reading. 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The U.S. had three strategic goals in the Middle East and consistently followed them throughout various events that unfolded in the region. First, with the emergence of the cold war between the Soviet Union and the U.S., policymakers began to recognize the importance of the Middle East as a strategic area in containing Soviet influence. This also coincides with the U.S. becoming increasingly wary of ArabRead MorePresident Of The United States1149 Words   |  5 PagesAs president, Eisenhower adopted a style of leadership that emphasized the delegation of authority. He filled his cabinet with successful corporate executives whose gave his administration a businesslike tone. Eisenhower’s first priority was to balance the budget of deficit spending. As a moderate on domestic issues, he accept ed most of the New Deals programs as a reality of modern life and even extended some of them. During his first two terms in office, social security was extended to 10 millionRead MoreEisenhower/Truman Doctrine Study Guide Essay1350 Words   |  6 PagesEisenhower/ Truman Study Guide The questions cover Chapters 5, 6, and 7 from the Cold War book- Pearson, and Ch. 12, 16, and 17 and pages 150-161 from the Todd book. All of these sections were assigned and questions were asked in class covering most of the readings. 1. What was the difference between Cominform and COMECOM? Cominform: Communist Information Bureau (September 1947) created as an instrument to increase Stalin’s control over the Communist parties of other countries. COMECOM:

Gothic Conventions From Pre

Gothic Conventions From Pre-1914 and The Twentieth Century Essay The word gothic is a noun and an adjective describing an era of fashion. This fashion can be seen through people in what they wear, buildings, writings, music and images. Gothic fashions are meant to shock and scare people into a state of insecurity, it does this by following certain stock features (rules it abides to). In this study I plan to concentrate on Bram Stokers novel Dracula, Mary Shelleys Frankenstein, Daphne Du-Mauriers Rebecca, and The Woman In Black (author unknown). I will look at four certain stock features and find the similarities and differences between Dracula, Frankenstein (pre 1914), and Rebecca and The Woman In Black (the twentieth century). The features that I will be looking at are, buildings, quests and journeys, letters/diaries, and the use of the externals such as weather (pathetic fallacies). In all four of the gothic novels included in this study buildings play a big part. In Frankenstein and Dracula the main characters in each go to stay in huge, isolated buildings. In Dracula Jonathan Harker is working, as a solicitor and trying to move Dracula to London, and in Frankenstein Victor Frankenstein is creating his immortal monster in his rather overly huge student home. In the films of Dracula and Frankenstein we can see that in their own different way the buildings have become very isolated creating fear in the reader/viewers mind that danger is approaching. In Dracula Mr Harker has travelled deep into the darkest corner of Transylvania and there on the top of a mountain is a desolate castle. This obviously spells out danger and also tells us a lot about the character living in this isolated castle, which in turn raises questions in our heads like what kind of being could live in this deserted palace. Where there is no surrounding village and no obvious food source? And also in Frankenstein we see that Victor has isolated himself in his hall to commit himself wholly to his project. We see that, bizarrely, the room actually changes in size during the film to add confusion, and makes the viewer aware that not everything is as it should be. The isolation of the building is also another factor that can make the viewer worry because whatever danger there may be the only person who will know about it is the isolated character-no-one can hear you scream. In the two pre 1914 novels it is apparent the buildings have been used to create suspense and as places for evil to occur. However, in the 20th century novels the use of buildings is different. The buildings are described in much more detail in Rebecca and The Woman in Black, especially the surroundings, and both buildings seem less daunting and less obviously a place of danger. This is because of the language used by the authors to describe the places. In Rebecca, the heroin reminisces about the building, saying just how perfect everything was with it. It can be considered that this is a cryptic warning, because if everything was perfect, and now everything has become overrun with shrubbery and hedgerow could there be an evil presence? it is definitely possible as many gothic productions follow in this direction. In The Woman in Black the character describes his/her way to the building in great detail and we are told how the building looks like it is growing out of the scenery as the character approaches. Journeys are crucial in gothic writing; the fact that the main character is away from his or her natural, recognisable surroundings can create worry. This is because in a strange place wher you are a stranger to everyone and everyone is a stranger to you, you do not know who you can trust, this can cause worry and suspicion in the readers and characters mind.  Holding out his hand grasped mine with a strength  that made me wince, an effect which was not lessened  by the fact that it seemed as cold as ice-more like the  hand of a dead than a living man-. .u80c984fecd044dcdb8e10e679c7ec009 , .u80c984fecd044dcdb8e10e679c7ec009 .postImageUrl , .u80c984fecd044dcdb8e10e679c7ec009 .centered-text-area { min-height: 80px; position: relative; } .u80c984fecd044dcdb8e10e679c7ec009 , .u80c984fecd044dcdb8e10e679c7ec009:hover , .u80c984fecd044dcdb8e10e679c7ec009:visited , .u80c984fecd044dcdb8e10e679c7ec009:active { border:0!important; } .u80c984fecd044dcdb8e10e679c7ec009 .clearfix:after { content: ""; display: table; clear: both; } .u80c984fecd044dcdb8e10e679c7ec009 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u80c984fecd044dcdb8e10e679c7ec009:active , .u80c984fecd044dcdb8e10e679c7ec009:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u80c984fecd044dcdb8e10e679c7ec009 .centered-text-area { width: 100%; position: relative ; } .u80c984fecd044dcdb8e10e679c7ec009 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u80c984fecd044dcdb8e10e679c7ec009 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u80c984fecd044dcdb8e10e679c7ec009 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u80c984fecd044dcdb8e10e679c7ec009:hover .ctaButton { background-color: #34495E!important; } .u80c984fecd044dcdb8e10e679c7ec009 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u80c984fecd044dcdb8e10e679c7ec009 .u80c984fecd044dcdb8e10e679c7ec009-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u80c984fecd044dcdb8e10e679c7ec009:after { content: ""; display: block; clear: both; } READ: Tragedy of Tess of the D'Urbervilles EssayThis quote from Dracula shows that after his long and tiresome journey from London to Transylvania Mr Harker is weary and very aware. We see that in the film the castle is set high in a mountain (and that is the image created in our minds from the text) where it is obviously cold night, this would surely make Count Draculas hands cold, especially as hands and feet are most sensitive to heat and cold. And so surely this statement by Jonathan Harker is unjust. In Frankenstein Victor his made the journey to university, where he begins to create his monster. In Rebecca the journey is somewhat different as it takes place in the heroins head as a dream. This is very strange because she has made the journey back to her old house and although she has not been there for a while she has in her mind all the precise changes that have taken place in her absence. And in The Woman in Black the main character is also travelling to a building.  So in all four of the selected texts the main characters have made a journey to a building but they have been in very different ways and for many different reasons. Letters and diaries are important features, of the gothic but also it is the way the stories are told, for example first person narrative. In all four of the selected texts we see that the author has used 1st person narrative, this puts the reader more in touch with the character and what theyre going through in the story. Also, mainly in Dracula and Frankenstein some of the chapters (all in Dracula) are written as letters, these letters portray the author of these letters deepest feelings so it is an easier way of knowing whats going on. The narratives of gothic stories have not changed a lot over the years so it is very hard to compare the two time periods. The scenery is used in a big way in gothic writing it shows feeling, and indicates danger and safety. It is hard to get this from the pre 1914 text that we have been issued with but it is quite easy with the twentieth century ones. However, as I have seen the films of both Dracula and Frankenstein it helps me to interpret the pathetic fallacies better. In the pre 1914 novels we can see that the contrast between dark and light and the weather is used in a big way. For example when Victor Frankensteins mother dies at the exact same moment a bolt of lightning strikes and fells a tree in the garden. And in Dracula when Jonathan Harker arrives at Draculas castle it is a dark wet night this indicates that evil is present as that was the way that gothic writers worked in those days. In the twentieth century novels pathetic fallacies are used differently, in both Rebecca and The Woman in Black you will note as I have earlier explain that the buildings are described in great detail. The externals are used to set the scene, things like the shrubbery, hedgerows in Rebecca and the paths and the area surrounding the house in The Woman in Black, and although the weather is used in The Woman in Black it is not as important as the pre 1914 novels. So in pre 1914 novels the weather is used in the externals in a big way but in the twentieth century novels this has changed and the scenery itself had been used to set the mood. In conclusion I can say that Gothic writing has changed over the years but the stock-features have stayed very much the same. I believe that this change has taken place because people themselves have changed. It the early 1900 hundreds people would be shocked and disgusted by the mentioning of Satan or of sex but now these topics come up in many conversations. So gothic writers of today have had to adapt to this and alter their work. Also it is apparent that people have become more sophisticated in many ways so the writing of today has to be much deeper and much more descriptive. So although the conventions of gothic have remained very similar, the writing has changed in many ways.

Marketing Plan of Frangivento Asfane Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Plan of Frangivento Asfane. Answer: Steps in writing a marketing plan Amarketing plan is devised after the business plan. Its focus is on attracting, winning and retaining customers. For this to happen, themarketing plan must have tactics on what is to be sold, how it will be sold, who will be the target market, and tactics to be used to persuade people to buy. A marketing plan typically begins with a situation analysis. This involves describing the product or products that a firm has in the market, as well as how they are different from others offered in the market (Stevens, Loudon Wrenn, 2007). This means that the marketer has to understand the market intimately, to be able to point out the differences and needs that they can satisfy needs which are not being satisfied at present. FV-Frangivento Asfan is a luxury car which is an upgrade of existing luxury cars in the market. Unlike other luxury cars however, this model combines a higher degree of digitalization in its design, as well as operation ((Jay Sealey, 2012; Carscoops, 2017). Existing competitors in the market include BMW M5, Ferrari Portofino, and Mercedes AMG. They have a high degree of sophistication in terms of the possible acceleration, speed, and other features, but arguably, none rivals the design of FV-Frangivento Asfan. In a market that is not price-sensitive, the other brands cost comparably the same as the model under discussion, suggesting that it is likely to be a market leader if properly marketed (Lynn, 2011). The second step is describing the prospective customers of the product. In the case of FV-Frangivento Asfan, it is strictly a car for the affluent. It is a luxury car designed for the upper-class citizen, as well as luxury collectors. As mentioned below, the prospective customer will worry more about the design, which is great, as well as performance, rather than on the price. While this will play a role, it is not likely to be the defining factor in deciding whether or not to buy (Jay Sealey, 2011). The third step will involve a description of the marketing goals. The marketing goals of the car should be penetration of the market, and brand awareness. For these goals to be measurable, the company can set a target of selling a particular number of cars within one year after launch, so as to gauge how well the market has responded, as well as talking to industry experts about it (Jay Sealey, 2011). The fourth step relates to the marketing tactics deployed to actually get the product to the market. For this to happen, FV-Frangivento Asfan needs to be advertised aggressively. The advertisement will happen on review sites, YouTube, and other channels through which potential clients can be won. Auto magazines and car fairs are also channels to be aggressively pursued for the company to achieve the desired sales (McDonald, 2007). The final step relates to setting a marketing budget for the product. The marketing plan is a quantification of the marketing tactics described above in monetary terms. For the nature of the product, and the marketing goals in question, the marketing budget will be higher than for existing brands, and also for competitors. At the same time, the target market will mean that the marketing costs will be higher than for utility cars, for instance (Jay Sealey, 2011). SWOT Analysis: Strengths The car has a unique design which is likely to pique the interest of customers. It has been worked on by highly qualified designers and engineers, giving it a strong advantage over others due to the safety issues it incorporates into the model, as well as the speed capacity (Peng, 2011; Zhechev Stanimirov, 2016). Weaknesses It is not open to the mass market, potentially intensifying the competition it will face in a limited market for the high-end market. Its reach is not as extensive as that of other brands such as Ferrari or BMW, meaning that it might struggle to make its advertising more visible or consequential (Harrison St. John, 2010; Carscoops, 2017). Opportunities There is a growing market for luxury cars, a factor which could be advantageous for Asfan if properly exploited. The global economy is improving, meaning there will be a bigger market to sell the product to (Seo Buchanan-Oliver, 2015). The company can capitalize on those markets that its competitors are not keen on establishing a market, and intensify marketing activities there. Additionally, the company should emphasize the unique qualities of the car which make it a better buy than other brands in the market (Butler Martin, 2016). Threats Competitors are working tirelessly to outdo each other with new innovations. The car may therefore have only a limited time at the top of the rack, before newer models overtake it. It is therefore imperative that it also spend more resources in coming up with a better model (Butler Martin, 2016). Mission FV-Frangivento Asfan is made with the dedicated craftsmanship of the finest Italian designers and engineers, to produce a superior hand-made car capable of opening up a world of dreams for those who dare to dream. Marketing and financial objectives for first 6 months Marketing objectives For the first six months, the company will aim to grow its market share, target new customers, and enter new markets. Increasing the market share will involve selling more cars that it currently does in its existing markets. This will require a higher level of advertising than its rivals. By a stroke of luck, its competitors do not have an aggressive marketing campaign, relying on their strong brand name. FV-Frangivento Asfan should aim to capitalize on this. The market is not exploited to its top potential. In addition to targeting people who already use luxury cars, the company should try marketing to those who have the means, but do not use them. This should be done by targeting more conventional auto fairs and other meets, where the people are more interested in acquiring regular cars (Bhuiyan, 2011). To also achieve this he company should portray the ownership of a luxury car as not being practically impossible, but something normal people can aspire to. The company should addit ionally look at entering new markets that it does not currently operate in, and which, if possible are not served by competitors. This will further increase its sales, while easing off the competition experienced in existing markets (Ataman, Van Heerde Mela, 2010). Financial objectives The financial goals for the first six months should be enhancing profit margins, revenue growth and improving the return on investment. The company needs to improve its profit margins . This will involve improving efficiencies so as to reduce costs, and therefore garnering greater profits able to power future growth an increase of 10% on profit margins should be targeted. Revenue growth will come with more sales. The sales will come from the new markets, as well as new customers in existing markets a growth of 20% in revenue should be targeted. The product development no doubt spent a considerable amount of funds. The company should significantly cover the investment cost, ideally up to 50% to justify the initial cost (Walla, Brenner Koller, 2011). Marketing mix strategy The product being marketed by the company is a new model car, which is headlined by the unique design, as well as capabilities. The quality of the product is best described by its initial launch, where it was lowered from the sky to show its top-drawer level of quality when compared to other designs in the market (Ernst, Hoyer Rubsaamen, 2010). The pricing of the product is such that it communicates the quality, while at the same time appealing to a wider section of the market than other brands in the market. What is included in the price, including delivery fee, discounts and taxes are also done to showcase the advantages of owning the car (Cuaresma et al, 2015). The product will be marketed in the original geographical areas that it was. However, there will be an entry into new markets to further the revenue base of the company. Additionally, the company will aim to use digital marketing tools to widen the reach of its marketing campaign. The product will be offered at more locations so as to generate the required new markets and attendant revenues needed by the company. Promotion will entail advertising, sales promotions and other means of reaching the target market (Mangram, 2012). The internet will be widely deployed in this. The company website will be adapted to ease navigation and reach including authoring it in new languages to reach a wider market. Additionally, the company will aim to include a greater deal establish and grow a strong social media presence so as to reach ever more potential buyers. In order to build up on the website and social media campaigns, the company will communicate through popular online channels such as You Tube, and auto magazines that are widely read (Cuaresma et al, 2015). Action programs To achieve the marketing objectives, the company will undertake a set of specific steps. It will increase its advertising activities, both through established channels and online. It will open new stores and enter partnerships with dealers in new markets so as to enter the new markets, while focusing its online campaign towards this. It will also engage more in other auto shows and fairs, apart from the ones it is currently engaged in, so as to better increase customers in existing markets (Truong, 2014). To achieve the financial objectives, the company will have to carefully consider the marketing objectives. However, the action program will be different. To enhance profit margins, the company will look to increase production, so that unit costs can diminish. The prices of the goods will also be adjusted upwards to better capture the quality of the product. The company will aim to increase revenues by increasing unit sales. This will include opening up new markets in that were previously not served. These are for instance in several parts of Asia, Latin America, and Africa (Vigar-Ellis, Barrett Chiweshe, 2009). To improve the return on investment, the company will basically be pursuing the first two goals simultaneously. However, there will be an increased level of correlation between the cost of development and financial performance, so that it is pegged on the return on investments, rather than on other profit expectations (Fletcher Crawford, 2014; Truong, 2014). Implementation and control of the marketing plan The first phase of implementation of the plan will be communication with staff. As the most important players in the business, they will be fully briefed on the marketing plan. Those involved directly in implementing it will be required to make the necessary moves to set it up. This will include creating advertisements and other promotions, in addition to visiting the new markets to incorporate cultural issues into the marketing plan for better chances of success. The communication will then move on to the market. Communication will involve information on the new product, its selling features, and where it can be seen or bought. A creative communication strategy, including online will be adopted for this (Sashittal Jassawalla, 2017). Every week, month and quarter, progress reports will be issued to find out the market response, and if the marketing plan is moving according to plan. Any areas in need of adjustment will be reviewed and where possible, rectified (Jay Sealey, 2011). Contingency plans will also be formulated to ensure that the company is better able to recover or adapt in case things do not go as planned. This will include alternative communication tools, advertisements, and finances. Contingency plans will be reviewed as time passes, so that their relevance in relation to the main plans implementation is reconciled (Lynn, 2011). References Ataman, B., Van Heerde, H., Mela, C. (2010). The Long-Term Effect of Marketing Strategy on Brand Sales. Journal of Marketing Research, 47(5), 866-882. Bhuiyan, N. (2011). A framework for successful new product development. Journal of Industrial Engineering and Management, 4(4), 746-770. https://dx.doi.org/10.3926/jiem.334 Butler, F., Martin, J. (2016). The auto industry: adapt to disruptive innovations or risk extinction. Strategic Direction, 32(11), 31-34, DOI: 10.1108/SD-05-2016-0069. Carscoops. (2017). FV-Frangivento Asfan Hypercar Lands In Monaco From Space. Retrieved 10 05, 2017, from casrscoops.com: https://www.carscoops.com/2017/09/fv-frangivento-asfane-hypercar-lands-in.html. Cuaresma, C., Lagrimas, L., Perez, A., Atento, R. (2015). Strategy innovation for Honda high-end cars. Laguna Business and Accountancy Journal, 1(2), 185-200. Ernst, H., Hoyer, W., Rubsaamen, C. (2010). Sales, Marketing, and Research-and Development Cooperation across New Product Development Stages: Implications for Success. Journal of Marketing, 74, 80-92. Fletcher, R., Crawford, H. (2014). International Marketing: An Asia-Pacific Perspective. Frenchs Forest: Pearson Australia. Harrison, J., St. John, C. (2010). Foundations in Strategic Management. Mason: Cengage Learning. Jay, R., Sealey, J. (2012). Marketing Plans in a Week: How to Write A Marketing Plan In Seven Simple Steps. London: Hodder Stoughton. Lynn, M. (2011). Segmenting and targeting your market: Strategies and limitations [Electronic version]. Retrieved [10 05 2017], from Cornell University, School of Hospitality Administration site: https://scholarship.sha.cornell.edu/articles/243. Mangram, M. (2012). The globalization of Tesla Motors: a strategic marketing plan analysis. Journal of Strategic Marketing, 20(4), 289-312. McDonald, M. (2007). Marketing Plans: How to Prepare Them, how to Use Them. Burlington: Elsevier. Peng, M. (2011). Global Business. Mason: Cengage Learning. Sashittal, H., Jassawalla, A. (2017). Marketing Implementation in Smaller Organizations: Definition, Framework, and Propositional Inventory. Journal of the Academy of Marketing Science, 29(1), 50 - 69. Seo, Y., Buchanan-Oliver, M. (2015). Luxury branding: the industry, trends, and future conceptualizations. Asia Pacific Journal of Marketing and Logistics, 27(1), 82-98, https://doi.org/10.1108/APJML-10-2014-0148. Stevens, R., Loudon, D., Wrenn, B. (2007). Marketing Planning Guide. New York: Haworth Press Inc. Truong, V. (2014). Social Marketing: A systematic review of research. Social Marketing Quarterly, 20(1). published online. Vigar-Ellis, D., Barrett, N., Chiweshe, N. (2009). Positioning of Luxury Vehicle Brands in the Pietermaritzburg Area. Alternation, 16(1), 51-76. Walla, P., Brenner, G., Koller, M. (2011). Objective Measures of Emotion Related to Brand Attitude: A New Way to Quantify Emotion-Related Aspects Relevant to Marketing. PLoS ONE 6(11): e26782. https://doi.org/10.1371/journal.pone.0026782 Zhechev, V., Stanimirov, E. (2016). Factors Shaping Attitudes towards Niche Luxury Cars Resulting from Brand Extensions. Sarajevo Journal of Social Science, 1, 143-160.

Harley Davidson’s Just-in-Time free essay sample

This case is about the Just-in-Time (JIT) implementation at Harley-Davidson Motor Company. After World War II, they faced  with  competition from Japanese companies, which were able to produce better quality motorcycles at comparatively lower cost. Harley-Davidson found that there were three most important practices of Japanese companies, which differentiated their production process from that of others: JIT manufacturing, employee involvement, and statistical process control. Harley-Davidson adopted those three principles and formulated different strategies to make this move possible and to make its manufacturing processes as efficient as that of its Japanese counterparts. The company finally succeeded in achieving its goals of reducing the cost of production, improving quality, and increasing its market share. With the company again getting into hard times, this case presents how it was trying to focus on â€Å"continuous improvement† in a bid to bring itself back into profits. Question #1: Why has continuous improvement been so successful at Harley Davidson? Continuous improvement is ongoing effort to improve products, services or processes. We will write a custom essay sample on Harley Davidson’s Just-in-Time or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page These efforts can seek â€Å"incremental† improvement over time or â€Å"breakthrough† improvement all at once. Under continuous improvement, a task or series of tasks were identified as the problem area in the business process, manufacturing operations, and product development where improvement could be made. Harley-Davidson required the active participation and commitment of its employees to help in eliminating unnecessary steps and complexity for the process and to bring more flexibility into the system. Continuous improvement helped the company identify savings opportunities and put those mechanisms into places, also improved the quality standards and the reduced the waste in the forms of cost, time and defects. Therefore with a year, all Harley-Davidson’s manufacturing operations were being converted to JIT: components and sub-assemblies were â€Å"pulled† through the production system in response to final demand. Question #2: Considering the road ahead, what specific actions can Harley Davidson take that will move them toward their goals? Harley Davidson could keep doing â€Å"continuous improvement. Take a closer look at its operations in a bid to get its cost structure right and manage shipments consistent with the expected slowing of consumer spending. For continuous improvement, its begins with identify the current process and take a vote on which process would most benefit from improvement, then map out the existing process using a project board like A3 report. After fully understand the process, identify areas of opportunity surrounding the mapped process, to do this teams should analyze the current process and scrutinize areas that may be streamlined. Finally, the team will decide on a new process. In order to reduce excess capacity or costs and gain efficiencies, the company has consolidated some of its production facilities, and parts, accessories and general merchandise distribution operations to improve its overall process. The company also made it a high priority to manage supply in line with demand. In addition, the company started restructuring its production process to reduce complexity and create the flexibility to produce multiple product families on the same assembly line every day at the beginning of 2009.