Apple, Google, and Microsoft Battle for Essay Example | Topics and Well Written Essays - 1000 words

Apple, Google, and Microsoft Battle for - Essay Example Initially, the journey of Google begins as one of the search engines. However, it gained popularity by its ‘copyrighted Page Rank’ search algorithm that allows the web clients to experience advanced results. Moreover, another main feature of Google is that it allows every organization whether small or large to advertise online through this medium. In order to experience superior web-based services and software applications, Google provides its users a low-cost and supple infrastructure. Microsoft: the business model of Microsoft mainly spotlights the Windows operating system that is available on workstations. In addition, the products related to Microsoft are good for both organizations and consumer users to work easily on desktop. However, Microsoft is still struggling to increase its business in order to keep the customers integrated. In this study we compare the main prospective of users shifting from Personal Computers (desktop) to mobile devices that are providing Internet services. The Smartphone or tablet device market is an economy of around $400 billion. The computing based devices are gaining popularity globally therefore every company is struggling to be in this race. In order to win in this struggle, companies must advertise and claim its large user following. In fact, Apps plays an important role for the popularity of the Smartphone or tablets. Thus, benefit is gained by the company who has launched the most appealing device enriched with loads of apps. Apple: (Reynolds) Mmore than 250,000 apps can be downloaded by the Apple Incorporated Users and thus making it at the top list. The earning are about 30% on buying every app. Apple Incorporated Only allows a controlled proprietary system that allows users to purchase apps from Apple store. Google: recently Google has launched the Android mobile OS operating system for the users of non-Apple products. There are several features that are not available in Apple Inc for example,